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Change4Life Champions – Billboard Project

Local Health Champions unveil their giant billboard in Benwell- press release Feb 2012

Billboard champions


Local charity HealthWORKS Newcastle and the City Council Arts Development Team teamed up with fifteen local residents to promote key health messages from the national Change4Life campaign; ‘Eat Well, Move More, Live Longer’ in an eye catching way!

Billboard Champions

No- one walking along Adelaide Terrace in Benwell can miss the big bright yellow billboard displayed in a gold frame at the top of Hugh Gardens. Funded by Newcastle Arts Development Team, fifteen local Change4Life Champions took part in sessions with artist Sharon Bailey to create the image for the huge poster. Councillor Ann Schofield from Elswick ward, a keen supporter of the champions said

‘I’m delighted to have been invited to the unveiling of the Change4life Champions billboard. It’s fantastic that residents are getting involved at a very local level, supporting a national campaign around positive health messages by bringing to life their images onto canvas’

Newcastle Arts Development Team work with deprived communities across the city, be that geographic areas or communities with a particular need, to give them access to arts and culture where they may otherwise not have had the opportunity. We always work with professional artists and work across the whole spectrum of arts. We work on a project basis and always work in partnership to ensure the best possible access for communities.

Change4Life is a popular national weight management campaign which has inspired Newcastle Primary Care Trust to invest in this work in the inner west of the city.

HealthWORKS recruits, trains and supports local people to become Change4Life Champions in their community, be they parents of children in local primary schools, nurseries in local Parent and Toddler groups or Playgroups.

Many of the 80 champions, who have graduated to-date, are progressing further by developing additional skills and knowledge around food and physical activity and are helping with a number of initiatives now taking place in local schools and projects

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