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Quit 16 – toll of smoking related cancers is revealed in the North East for the launch of hard hitting new quit campaign

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A GRAPHIC and hard hitting new campaign launches on the 1 February 2016 warning that smoking causes 16 different types of cancer. It comes as new figures reveal how cancers from smoking affect thousands of North East families every year.

Fresh’s Quit 16 campaign is supported by Cancer Research UK and features real former smokers warning how cancer can change lives and families forever.

Smoking caused an estimated 291 new cases of cancer and 188 deaths from cancer in the Newcastle in 2013 . Besides lung cancer, smoking also causes cancers of the mouth, nasal cavities, pharynx and larynx, stomach, kidney, bowel, liver, pancreas, cervix, bladder and ovaries, oesophagus and ureter, as well as myeloid leukaemia .

Worryingly, a survey of North East smokers found over 1/3 (34%) could not name (unprompted) one cancer caused by smoking. The campaign features a graphic TV advert highlighting lung, throat, bowel, stomach and bladder cancers. Former smokers also warn of the consequences of not quitting, as part of the campaign.

Ailsa Rutter, Director of Fresh, said: “We are urging anyone who smokes to think how their family would cope if it was them and make 2016 their year to make a new start. Quitting might not always be easy, but continuing to smoke is often much, much harder.”

The best thing a smoker can do is quit for their own health as well as their friends’ and family’s. Whilst quitting can be difficult, it greatly reduces the risk of smoking-related cancers, as well as other illness such as heart and lung disease.

For those who are ready to give up, Newcastle’s Stop Smoking Service can help. It provides free friendly support and treatment and can be contacted on 0191 269 1103. Visit for more information about all the support on offer

For more hard hitting stories visit – Fresh YouTube Channel

or follow – Fresh Twitter Account – support #Quit16 – Fresh Facebook Page

Newcastle Community Health Trainers can also signpost / support you if you are keen to quit Tel:0191 273 8889


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